Blogging can help a business in many ways. First of all it brings much more traffic to the company's website. Blogging is also a good way to introduce your business to potential customers. Blogs show that the business is made up of individuals just like them, not just money hungry managers.
Even blogs not directly owned or operated by the company can still promote the business. For example a restuarant owner may invite a blogger to a meal at the restuarant in exchange for a review in his next blog. My next blog will be a further example of this.
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